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Apple Inc.
Apple Computer, Incorporated was founded in California, USA in 1976. Headquarter of this multinational company is at Cupertino, California. In 2006, Apple Inc. has announced to build its new campus which would consist of 50 acres. There are many people who contributed to the establishment and development of the company such as Steve Jobs, Steve Wozniak, Timothy D. Cook, Peter Oppenheimer, Tony Fadel, Philip W. Schiller, Sina Tamaddon, Bertrand Serlet and Scott Forstall. They all worked very hard in order to give a prominent position to Apple Inc. in the market.
The first slogan of the company was “Byte into an Apple”. Then with the production of various products different slogans began to use in the market for different products. The company manufactures computer hardware, software and consumer electronics. The former name of Apple Inc. is Apple Computers but renamed to Apple Computer, Inc in January 1977. It is a multinational company of America which has a prominent position in designing and manufacturing consumer electronics and software products. The names of some most popular products of the company are Macintosh, iPod, iLife, iPhone.
The company sells its products online and having 200 stores in six different countries.
In January 2007 the word computer was dropped from the name of the company, which shows the focus of the company on consumer electronics and other products in addition with personal computers. Apple has obtained a special place in consumer electronics in the market of USA. Before 2007 the main focus of the company was on personal computers and computer components but after 2007 Apple focused on different products of electronics.
Apple was founded by Steve Wozniak, Ronald Wayne, and Steve Jobs on 1976 to sell kit of Apple 1 PC. Apple I personal computers were hand built by Steve Wozniak. In 1977 Wayne sold his share to Wozniak and Jobs. In April 1977, Apple II was introduced by the company with color graphics. In late 1970s many computer designers were hired by the company to design a good PC in rivalry of Microsoft and IBM. The company introduced a microcomputer Apple II in 1977. After some years in 1983, Lisa, the first personal computer was introduced with GUI (Graphical User Interface). Mouse was used with Lisa computer for the first time in the world of computer. In 1984 the most successful and user-friendly GUI computer Macintosh was introduced. The sale of Macintosh was high and it became very popular in computer market with GUI. It was a trend setter production from Apple in the field of computer due to which other companies also worked to produce GUI computer systems.
In 1991 Apple introduced portable computers but the market share of the company fall due to inexpensive personal computers of IBM. Apple Inc. has to face strong competitors in the market of computer and consumer electronics. In 2000s the focus of Apple was on software products, which introduced iPod, the most popular music player in the world. Apple 1 was the first product of Apple but it lacked mouse, keyboard, monitor and case features.
When the market share of Macintosh began to fall then Apple tried to introduce new product to gain the market share. In this effort PowerBook was introduced to gain the lost market share but it did not prove successful. In the course of its business Apple purchased many hardware and software companies to develop its products and enhance business. In 2005 Apple announced to introduce Intel based computer systems and first computer in this series was introduced in January 2006. Currently there are many hardware, software and consumer electronics products of the company.
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