Hair Products < Retail Shopping In Personal Care Category

Hair products business offers tremendous opportunity for vertical growth of business and profit. Personal care and beauty got increasingly defined with the amount of hair present on ones scalp. An average adult human body has 5 million hair out of which 80, 000 to 1, 50, 000 strands are present on the scalp. There are two options in this business.

1) To preserve hair.

2) To remove unwanted hair.

To preserve hair there are various lotions, gels, creams, shampoos, etc. which are sold in tremendious quantity in retail shopping. Most of the hair oils use coconuts as chief ingredient because it has properties which soothe and provide nourishment to the scalp. Chemicals are also used in the mix to provide nourishment and strength to hair. Various naturally occurring products are being used in hair oils to provide the much needed strength to hair strands.

Why hair products business: -

1) No follicle is formed after birth and it is capable to produce 20-30 hairs during the entire life with average life of hair at 3-5 years.

2) It grows the best between 15-30 years of age.

3) Hair has three stages of growth

1) anagen,

2) catagen,

3) telogen

Out of these three stages catagen and telogen is important. During catagen growth and fall of hair stops and during this time hair needs to be preserved and nourished. During telogen hair fall starts the severity and rapidity depends upon the strength of your hair. With this data in hand it is imperative that people between the ages of 15-30 need to use good shampoos and other personal care products to keep their hair and scalp clean. Pollution has increased rapidly with advancement of technology and increased exposure to toxins and harmful gasses can increase hair fall substantively.

Increased stress has increased hair fall and corporate culture demanded beautiful people for work because it made the company much more youth and vibrant. Youngsters were determined of their age with the amount of hair strands on their scalp. Dandruff occurs due to stress and increased exposure to harmful gasses. Dandruff is a primary culprit for hair losses which can be avoided by shampooing hair and to retain personal care.

Hair products industry has seen double digit growth due to higher shopping by females. It is interesting to note that men and women might stop using cosmetics but they need to shampoo their hair regularly. FDA increased its vigil on products which boosted of hair growth, etc. Some companies like Marico released oils after ten years of research and making people fully engaged in retail shopping.

A women is lot worried about personal care and tend to remove unwanted hair and this proved a business opportunity for many small, medium and established firms. Few products are FDA approved because they are categorized as drugs and proper consultation needs to be taken from the doctor before opting for one. Hair care products need not have FDA approval if their characteristics are cosmetic but if a shampoo has the label of anti dandruff then it is a drug and should comply with FDA norms.

Service industry: -Hair products service industry is varied because in some parts of the world few recreation centers offer hair therapy which not only relieves the tension and stress from your body but it also strengthens your hair from outside. Blood circulation through your brain is greatly improved by hair therapies and massage.

Pros: -

1) Huge profit margin because of low cost ingredients and proven solutions.

2) Good for tube and bottle manufacturers.

3) Right from president, below middle class (low wage earner), few months baby need to use hair products.

4) Good opportunity exists for child hair care products business (anagen stage).

5) Chemicals and raw ingredient suppliers benefit due to fast moving goods business.

6) Established businesses like Marico have started their own hair therapy consultations which can add significant value to the bottom line.

7) Export is easy and outsourcing could prove to be very beneficial as manufacturing in developing countries is low cost.

Cons: -

1) FDA has issues warnings to companies which do not comply with rules and regulations stipulated.

2) Competition is huge and cost of advertisement is higher while advertising for people interested in online shopping.

More related directory categories

Beauty Products
Hair Transplant
Skin Care
Spa Equipment
Fragrance And Deodorants
Perfumes

Health And Health Care > Beauty > Hair Products