Wedding < Entertainment
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Starting a wedding entertainment business might seem daunting to most people, but if you know that you enjoy creating special memories for couples on their wedding day, then at least have the battle is won. Now, as with any business, all you need to do is to sit down and decide what you want to achieve.
Most wedding entertainers focus on music. Besides for the food and decor, music is one of the most important parts of a wedding. Music is what keeps the guests from getting bored and thus ending what should be a massive celebration, on an anti-climax.
If you wish to center you wedding entertainment business around music, then there are a few essentials that you will need to have as well as need to know.
To start with, you will need equipment. These days, thanks to advancements in computer hardware as well as software, it is possible to do everything from your laptop or computer. Most wedding venues have sound systems installed, thus making it easy to simply plug in your laptop or computer and then use the special sound engineering and playback software that you have, this you can find at any software store or even the Internet, to control the music. This is easier and cheaper than lugging around an entire sound system as well as hundreds, often thousands, of Cd's.
Another advantage to using this setup is that you can easily change play lists. You can simply add or remove songs from the play list without having to fumble around looking for that Cd that you misplaced. Using this setup, assuming that you have taken the time and effort to get to know your software, will ensure that the music side of the wedding runs smoothly and that you will be able to adapt to the mood of the wedding.
This setup also allows you to provide the bride and groom with a list of available songs long before the event and then let them give you guidance as to which type of music they want and what they would prefer not to hear. If they want music that you do not have, you can simply go onto the Internet and buy it online, instead of having to find a music shop that has that specific song or songs.
Obvious extras that can be added if the client wishes to have it, are things like strobe lights and disco balls. It is best to go out and buy your extras as you are not guaranteed of being able to rent what you need when you need it. In the long run, it will also be cheaper to just buy it up front instead of rent.
Your wedding entertainment business, however, does not have to be limited to just music. Depending on the needs and desires of your client, as well as their budget, you can provide anything from acrobats to fireworks. Most local areas have at least one person that can handle that type of request so you do not have to worry about employing someone full-time, you can simply hire a qualified local for that specific event.
Once you have gathered all the necessary equipment to fulfill the needs of what you wish to achieve with your wedding entertainment business, you need to get out there and sell yourself.
Often, people who are in the business of entertainment, rely on advertising their services through word of mouth. The best way to use word of mouth is to make sure that you always keep the crowds happy. If you can keep the crowds happy by doing a good job, then they are guaranteed to talk about you. Obviously though, word of mouth can also damage your reputation, so make sure that you are always prepared for every eventuality and that all your equipment is in working order.
Word of mouth is but one way to advertise yourself and your services. Thanks to the sudden boom in the popularity of social networking sites on the Internet, you can now join discussion groups on these sites and use them to advertise your services. One way to effectively use discussion groups is to keep posts consistent and keyword, such as wedding entertainment, rich. This will make sure that your name pops up more frequently when people do web searches for wedding entertainment. You can then also use these discussion groups to guide people to your very own web page.
A strong presence on the Internet is never a bad idea. Most social networking sites offer users their own page where they can tell the world about themselves or their business. You can frequently, and easily, update the page by adding photos or videos of weddings that you have done. Most social networking sites cost nothing to join and yet they offer so much. You should therefor definitely look into them when you start to advertise your services as a wedding entertainment business.
Being surrounded by technology, it is easy to forget that, especially in small communities, the simplest solution is often the best solution. In terms of the wedding entertainment business, one of the simplest ways to advertise yourself is to print out high quality business cards and pamphlets. You can take help of printing service providers for that. Many couples these days seek the help of wedding coordinators to help with decorations and food for the wedding. These coordinators like to offer a complete package and so they will often carry business cards for other wedding related services. So take the time and meet with these coordinators and give them some of your business cards and pamphlets. The more people you know, the better.
Finally, do not forget to go to Wedding Industry Trade Shows. They are great places to meet other people in the industry as well as a being a good place to learn about new trends.
Whatever path you choose for your wedding entertainment business, make sure that you are always prepared for every eventuality and that you never stop marketing yourself.
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