How To Win Over Competitors In Travel Agents Business? < Business Guides



This computer mouse is in the shape of a car


The business of travel agency is booming by leaps and bounds because of the huge and ever increasing demand of the services offered by those in the said business. Since entering into the travel business is a very lucrative option, many people have started choosing it over other business options, giving rise to already colossal competition levels. If you are in the travel agents business, for the survival and growth of your business, it is imperative to win over competitors. If you are looking for an answer to how to win over competition in travel agents business, you have reached the right place. But before winning competition in any business, it is important to answer a few questions and do your own SWOT analysis. SWOT analysis is an analysis of Strengths, Weaknesses, Opportunities and Threats (SWOT) of your business. A SWOT analysis will help you identify your core strengths and what differentiates you from competition, based on which you can materialize huge profits. It also brings in front of you the weaknesses of your business model which you can improve upon. SWOT analysis also points out the various opportunities and threats facing your business, so that you take appropriate action before your competitors. You must answer the following questions to yourself:

• Who are my competitors?
• What are they offering better than my business?
• What am I offering better than my competitors?
• How to take advantage of the strategies and offerings of the competitors?
• Am I taking the necessary steps before my competitors when an opportunity comes?

How to win over competitors in travel agents business?

Being the industry leader and the first choice of most customers is not an easy task. A lot of hard work and efforts go in to win over competitors. Below mentioned are a few ways that can help you win over competitors in travel agents business:

• Offer unmatched quality: The quality of service offered by you in the business of travel agents shall be unmatched to remain on top of the competition that is prevailing in the industry. Your quality shall speak a lot for you. You should try that the customers who have taken your services shall be so much satisfied that refer your business to their friends and relatives.

• Keep your prices affordable: Offering unmatched quality of service is not sufficient in itself to help you win over your competitors. Today’s customer has become very demanding. They need good quality of services at affordable prices. Thus, to win over competitors in the business of travel agents, it is imperative to offer quality service at affordable prices. At the same time, it is recommended that you should not enter into price wars with your competitors, as it will create a loose-loose situation for both you and your competitors.

• Offer unique packages: After quality and prices, the next thing that you must focus on is the offerings in the business of travel agents. You can offer unique packages to suit to the requirements of various customers and remain on top of the competition.

• Build healthy customer relations: Building healthy customer relations is one of the most important things that shall be taken care of in travel agents business. For this, you must provide good quality service as promised and also keep in touch with the customers throughout the tour to make sure there are no problems. In case, because of an unavoidable reason, the customer is dissatisfied, it becomes your duty to put in extra effort to satisfy the customer for a long term and healthy relationship. Also, you should take corrective steps so that such a situation does not occur again.

• Provide customized services: Customers are the ones who can help you to win over competition in travel agents business. You can provide customized services to the customers depending upon the requirements of each client.

• Do not forget to take customer feedback: Taking customer feedback is very important if you view yourself as a long term player in the travel industry. Not only taking feedback is important but also working on improving your services based on the feedback is equally important. You can ask your customers to fill in a feedback form along with the last installment of the payment or on the completion of the tour. Customer’s feedback should not be ignored whatsoever the case may be. A customer might have tried the services of your competitors and might give you a comparative analysis as well. This feedback is an important input to win over the competitors in the travel agents business.

• Advertise a lot: Advertising a lot will help create an image in the minds of your potential customers. The more people recognize your business and the services offered, the more are the chances of you staying on top of the competition prevailing in the industry.

Related Travel Business Guides

Subscribe to our site for new business ideas (your email will never be shared)

Your name:

Your email: