Strengths And Drawbacks Of Indian Companies Selling Travel Tickets Online < Business Guides



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Earlier people used to prefer booking travel tickets by visiting the booking office or through a local travel agent for a commission. But now the trend is changing. More and more people in India now prefer booking their travel tickets online by utilizing the services of travel companies selling travel tickets online as it saves their time and effort involved in booking travel tickets. The online travel industry in India is picking up pace owing to the enhanced use of internet by many people. Indian travel companies selling travel tickets online are emerging as profitable ventures over a period of time. Whether it is a business trip or a vacation tour, a religious trip or an educational visit the services of these travel companies selling travel tickets online comes handy. In fact a good percentage of the total travel bookings made in India is from online websites.

The strengths of Indian travel companies selling travel tickets online

Internet has revolutionized the travel industry to a great extent. The shifting preference of people from manual booking to internet booking is the strength on which the travel companies selling travel tickets online can capitalize upon. More and more people want to save time and effort involved in booking a travel ticket by using the internet as a convenient option. Thus the travel companies selling travel tickets online already have a readymade customer base. The only task left for them is to win over the competition prevailing in the industry.

The drawbacks of Indian travel companies selling travel tickets online

Even though many people refer using the internet for booking their travel tickets, there is still a major chunk of people who is not internet savvy and still prefers the manual booking of travel tickets over internet. This is one of the major drawbacks faced by the companies which sell travel tickets online. A huge market potential is still untapped by these companies selling travel tickets online. The need is to tap and convince these customers as well.

The opportunities for Indian travel companies selling travel tickets online

The opportunities available to most Indian travel companies that sell travel tickets online is the shifting customer’s preference. These companies can reap benefits of these shifting preferences of the customers to remain in the industry for a longer period. People might prefer booking their travel tickets through these travel companies which sell travel tickets online because of various reasons like: these companies block travel tickets and even if the website of the airline is showing non availability of tickets, there might be availability of tickets on the sites of these companies, etc.

Threats faced by Indian travel companies selling travel tickets online

The stiff competition prevailing in the industry between these companies is the major threat for the Indian travel companies which sell travel tickets online. Many companies have entered the field of selling travel tickets online. Cut throat competition has given a rise to price wars and new travel offers being made available every now and then. Optimizing(SEO) the websites according to the search engines is one thing after which every company selling online travel tickets is running. Also a major threat is posed by the websites of bus providers, various airlines and Indian railways. People might prefer booking their travel tickets directly from these sites due to various reasons like: in case you cancel a ticket, you might be required to pay an extra sum to these online travel tickets booking companies, etc.

The Indian travel companies selling travel tickets online have shown tremendous growth not only in terms of services offered but also in terms of number of people utilizing their services. The Indian companies that are in the business of selling travel tickets online are offering easy navigation, various schemes and discounts to the customers, etc. to attract more and more customers. Not only this, some of these companies have come up as a one stop shop to all the requirements o a traveler like hotel bookings, pick and drop facility, cab bookings, sightseeing, etc. Some of these companies also offer 24*7 toll free customer care support in case of any doubts and queries and if you cannot reach a customer care executive due to heavy traffic of calls, the call centre of these companies also promise to give a call back within twenty minutes of leaving your contact number and name. Some of these companies also promise to pay back your money if you find a cheaper source of booking travel tickets online to build customer confidence. These companies also provide user friendly convenient ways to plan your trip and spend the least time and money in travelling. Indeed these companies have shown tremendous growth over the past and are expected to grow in the near future as well.

Some of the top indian companies selling travel tickets online are like makemytrip.com, yatra.com, travelguru.com and more.

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