Well Known Brands For Home Washing Machines In India
Washing machine is the device which is used to clean the laundry. The various things that can be out in the washing machine to get clean are the clothes like t-shirts, pants, handkerchiefs, towels, bed sheets, sofa covers etc. The primary cleaning solution that is used by the washing machines are the water, washing powders, fabric softeners etc. The washing machines work on the electrical power which they turn into mechanical power to turn their drums. A range of clothing like cotton, silk, wool, Terri cot etc. can be washed in the washing machines. Washing machines also regulate the temperature in their drum through the temperature regulators and the sensors. In this modern day, washing machines are found and used in every Indian home in their day to day life. In this guide, we are going to have a look at the various Indian companies selling home washing machines.
Indian market overview for washing machines
It is worth Rs. 1500 crore and is ever growing at some rates between 20-27 per cent each year. The fully automatic is being more popular as compared to the semi-automatic since their growth rates are 40 per cent and 17 per cent respectively. The washing machine sales are seen to have a regular pattern and they seem to have started since the monsoon season in India.
The major players in the washing machine market are the LG Electronics India Pvt. Ltd., with a market share of 27 per cent. Next comes Whirlpool which has the market share of 17 per cent. The next in line is Samsung with a market share of 14 per cent.
When the liberalization of the Indian economy were not done, it is seen that only few of the Indian companies like Godrej majorly and then in line were Kelvinator, Allwyn, Voltas etc. were primarily responsible for catering the demand for the washing machines in the Indian market. All these companies that are described here were responsible for the sale of the washing machines in India heavily and used to capture the market share of up to 90 per cent.
Then there was liberalization of the Indian economy. After this happened, the international brands like the LG, Sony, Samsung, Aiwa, Whirlpool and Daewoo were among the top contenders to supply the washing machines to the Indian market. Today, these companies described are controlling a major chunk of the share of the consumer durables goods in India, specially the white goods like the washing machines.
Based upon the analysis and the survey report, it can be very well said that the characteristics that are displayed by the Indian market are much different in these days as to what comparison if done between the same to about 10-15 years ago. Before, the costs of the home washing machines in the Indian market were very high with only the rich households being able to afford the washing machines. Now a day, since the international brands have entered in India, especially the LG, Whirlpool and the Samsung, the prices of the same were slashed down very heavily so that each and every household views washing machine as an investment and a device to cater for the needs of the entire family and hence possess it. Now we are going to have a look at the businesses of each of these major players in the Indian market offered for the home washing machines.
Indian market demands the following four categories of washing machines:
? Fully automatic
? Top Loading type
? Front loading type
The washing machine of the type fully automatic is costlier but most convenient than the other types.
The market of the washing machines in Indian homes is wide now a day and the following major companies contribute heavily to the sales in most of the regions in India:
In India, the company named IFB is the first company to get the credit for the introduction of the front loading type of washing machine. The tag line for the marketing of such machines used initially was ?consume less, save more? for front loading types. The front loading types are known to consume less electricity, water as well as detergent especially by the IFB ones.
LG started marketing the ?next generation of the fabric care? when it entered India. It is the top brand in Indian market with 30 per cent market share. The LG Company is known to offer durable, reliable as well as very much affordable washing machines to India. Whirlpool as well as Samsung are very tough competitors to LG washing machines especially in the Indian market. They are constantly targeting sales in India by launching attractive as well as affordable products in the range of washing machines.
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