What Is The Future Of Personal Training Business?
Today?s personal training clients are well informed. They have access to information via the web, via magazines and via television and are exposed to more fitness tips and advice than ever before. Clients and prospective clients can get their questions answered in many ways, even before they come to you. So, how does this affect the future of the personal training business?
Why do clients come to personal trainers in the first place? They come to you for guidance and help. One definite in the future of personal training is that personal trainers will become more and more knowledgeable?they must, or they will cease to bring in new clients. As the fitness world expands, new and more advanced science is coming into play. New techniques, new schools of thought, and new programs are being introduced every day. If trainers do not continue to learn and educate themselves, they will be left behind.
Personal training clients have a plethora of options. There are literally dozens of new personal trainers being certified every day. Being informed and being active in exercise yourself is a winning combination.
Another very important stride that the certification boards are taking is towards licensing. The personal training certification boards want to make it harder to become a certified trainer. They would like to make a degree a requirement for personal trainers? certification. In order for future personal trainer hopefuls to even sit for the exam, they would have to have their degree in Exercise Physiology or Health and Wellness. A Bachelor?s or Master?s would qualify, but they would be required to have this before even taking the personal trainer?s exam. This new licensing stipulation would null and void all personal trainers? certifications for trainers that do not have their degrees.
Gym owners would no longer be able to hire non-degreed personal trainers. Independent personal trainers would not be able to say they were licensed, but would only be able to state that they are ?certified?. It would be up to potential clients to decide if a license is important to them.
This will seriously impact the personal training business. A degree is very expensive. Most personal trainers, especially independent ones, already spend quite a bit of money on their business. The initial course work and exam was expensive, advertising, marketing and equipment is expensive, and continuing education is expensive. If you add on a college degree, most trainers would not be able to compete and might lose their entire business.
Other, less drastic, changes in the future of personal training include the changes in format. Today?s exercise science says that shorter, more intense workouts will result in bigger gains. The hour long personal trainer sessions are making way for the thirty minute sessions. This can cut the earnings of personal trainers, or it can free them up to fit in more clients. A thirty minute session would be priced differently than an hour session, but it does not necessarily have to be priced at half of what a sixty minute session costs. If the intensity is higher and clients get more results, the price should reflect that.
Also, today?s personal training business is showing a trend away from one-on-one training sessions towards more group sessions. Friends and family members want to work out together, and they want to train together. Most trainers give a discount, or a deal, when more than one person trains per session. This allows them to work less hours and make more money. In addition, these added clients may want to break off and purchase one-on-one sessions later, so the earnings potential is greater, too. This is a win-win situation for the trainer and the clients.
Another great change that is coming is through insurance companies. Already, some companies are offering insurance discounts to people who work out regularly, because this is preventative health care. Some employers and some insurance companies are touting this benefit. In the future, insurance companies are going to be extending their coverage to personal training (and even massage therapy) services. This is a money saver for them, because hopefully it keeps people well and out of the hospital, so paying a few dollars for a personal training session could potentially save them thousands down the road.
In addition to this, lots of corporations are establishing corporate wellness programs and have installed gyms into their offices. They are hiring personal trainers to be there during lunch hours and before and after work to train their employees and get them, and keep them, in shape. Smart personal trainers are contacting corporations and local businesses now, getting on board with these plans and helping design health and wellness programs.
Currently, a new and very popular trend is personal trainers accepting credit cards. Gone are the days when cash payments or checks were the only payments independent trainers accepted. The most up to date trainers now accept credit cards and PayPal! As most Americans have stopped carrying cash and writing checks, this is a good bandwagon to jump onto.
Speaking of taking it online, another wave of the future is interaction online. Personal trainers? websites are moving towards registering new clients online, offering client fitness surveys online, and even allowing clients places to track their progress online. Clients can enter what they have eaten during the day, what exercises they did, and see instant calorie calculations. Everything you need, and the client needs, will be at their fingertips?the only thing they will still need is you!
Related directory categories
Heart Rate Monitors
Retail Shopping > Health Products > Fitness Equipment
Body Building Equipment
Related business articles
Getting Started in The Fitness Center Business
Various Ways To Sell Fitness Equipment
Various Items Involved In Fitness Apparel Business
Fitness Business Marketing And Advertising
How To Sell Heart Rate Monitors?
Is Selling Gym Equipment Profitable?
Tips For Customer Satisfaction In Fitness Business
Finding The Right Location For Your Body Building And Fitness Business
What Are The Items Involved In Exercise Equipment Business?